Yellowstone taught Paramount a lesson, will no longer license major IP to other streamers

Paramount may have been fooled once by Peacock, but it won't happen again 

There was a time, before there was a Parmount+, before Viacom and CBS married. 

when the company signed over the streaming rights for their series Yellowstone to NBCUniversal. 

It couldn't have occurred to anyone then that both companies would have their own streaming services  

Yellowstone would become everyone's favorite show for parents.  

The Yellowstone Cinematic Universe has been hosted on Paramount+ 

since Paramount tried to reclaim as much of the show's success as possible   

but the flagship show living on Peacock is still a major issue. 

Through this loss, the company has learned a valuable lesson